Client: Global Health/Wellness Thought Leader
Scope: National general + Christian market campaign
Duration: 6 months
Budget: $1.3M
ROLE: Promotional & Marketing Project Manager
• Executed integrated campaign across TV, radio, print, and digital with
audience reach exceeding 150M across major networks (FOX, ABC Family,
Food Network, Daystar, Oxygen, PAX, and more).
• Produced custom publication with 1M+ targeted distribution.
• Directed infomercial rollout nationwide; coordinated retail cross-
promotions yielding millions of product impressions.
• Supported publicist press gallies for interviews, media placement, and short-lead national press.
• Supported Spanish-market simultaneous launch across multi-platform
assets.
RESULT: Top-performing national campaign with massive cross-market visibility and significant sales lift across multiple verticals.